The FerryGateway Standard, opens new opportunities for both Ferry operators, Agents and other Travel organizations and is beneficial both from a commercial and technical point of view. The two very most important benefits are that Ferrygateway is one common worldwide standard and that it embraces all important products and services that ferry operators may wish to sell online.
The benefits can be summarized by the following.
The background to FerryGateway is that many Ferry companies experienced difficulties to reach out with their offerings to customers that are using different kinds of agent channels to search for ferry travel. The older standards like Unicorn have too many limitations and the standard has also been partly diluted throughout the years with dialects as a result. This has also ended up with many in-house built solutions that even more have increased the complexity and the cost for maintenance and development.
Another important factor is that the Ferry operators want to be in control over the standard rather than leaving that responsibility to middlemen or other organisations. It is also a fact that the Ferry industry needs to act more intensively as one Business thereby attracting major players in the travel market to cooperate and market the Ferry option as a true choice for leisure travel.
The development of the standard is driven by the members of the FerryGateway Association and their commercial and technical resources.
FerryGateway is defined, developed, controlled, supported and maintained by the FerryGateway Association and the objective is that FerryGateway is the only worldwide standard replacing all existing ones. In addition there should be no need whatsoever to alter the standard for different purposes.
Implementation of the FerryGateway standard protocol is increasing with agents, ferry operators and reservation system providers.
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